No discussion of NEO would be complete without a nod to NEO’s bottle design. NEO’s swing is almost like a liquid tour through the greatest hits of Bacardi Rum, truly showcasing the complete dimensionality of flavor and style that they offer. NEO’s flavor experience is a complete pendulum swinging wildly from soft and round to spicy and dry.
The finish is very dry and focused on oak and pepper. The sweet notes from the entry drop to become supporting elements of the dry pepper and oak spice in the midpalate. The mouth feel of NEO, at the start, is soft and round which is a nice companion to the slightly sweet flavor notes, but everything changes in the midpalate where things lighten up and dry out considerably. There’s something almost tequila-like about how NEO’s green apple notes combine with the charred banana. The entry for NEO is as flavorful as the nose with vanilla, green apple, and almond leading the charge backed by a combination of charred banana, oak, and pepper spice. NEO’s nose has many of the classic molasses-based spirit notes including marshmallow, vanilla, brown sugar, banana, and molasses, but it also has aromas from the aging process including oak, dried apricot, green apple, and black pepper. NEO’s nose is as close to smelling pure aguadente as you’ll ever get with a Bacardi Rum. To make their rums, Bacardi blends two different kinds of distillate: one lower proof, flavor packed spirit called aguadente, and a more neutral, high proof spirit called redistillado (read a more in depth explanation of all this in our Behind The Scenes of Bacardi article). From the nose, it’s clear that Bacardi has worked some real magic on NEO. Bacardi was a pioneer in charcaol filtering and so it’s no surprise to see them take it to the next level with NEO. The challenge in filtering the color from an aged spirit is maintaining the aromas, flavor, and character from the original spirit. Facundo Bacardi NEO Rumįacundo NEO Silver Rum (40% ABV / 80 proof, $45) – Bacardi’s premium rum collection starts with a white rum that is really a blend of aged rums 1-8 years in age and then charcoal filtered to become clear. The Facundo Bacardi collection includes four entries spanning a range of $45-$250 a bottle as well as a wide range of styles and flavor experiences. The Facundo Bacardi Collection isn’t just a key move for Bacardi, it represents a major landmark move for the entire emerging category of premium rum. Bacardi and some of the other members of the Bacardi family over opening up and dipping into the company’s private rum reserve. This collection of four premium sipping rums is the result of a fairly fierce battle between Facundo L. No move has shown Bacardi’s commitment to a change in direction more than the new Facundo Bacardi Rum Collection. Bacardi has also significantly raised the profile of its Bacardi Legacy Competition as well as re-embraced its Cuban heritage with a vast change in its advertising strategy. This past year, Bacardi showed a renewed commitment to the growing American Craft Cocktail movement by hiring the highly acclaimed Brand Ambassador Jacob Briars, as well as a team of on-the-ground support in the US Market, including such luminaries as Patricia Richards (formerly the Beverage Director for Wynn in Las Vegas) and Jennifer Contraveos (who served as Angostura’s Brand Ambassador). Bacardi has helped initiate some major personnel and business changes that are just now beginning to show up in the marketplace. Turning the ship of such a massive company like Bacardi has been no easy task, but over the past few years Faccndo L. Bacardi became Chariman of Bacardi in 2005 after being promoted from the Director position, a post he held since 1993.
Bacardi, the great-grandson of Bacardi founder Don Facundo Bacardí Massó, represents the voice of a new generation for Bacardi. Bacardi is a family run company that has been doing things a very specific way for over 150 years.
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